Coaching Over Commanding: Why Today’s Workforce Responds to Managers Who Guide, Not Control

By Malcolm L. Miles, CEO

The modern workforce has evolved—and so has the role of the manager. Traditional command-and-control leadership styles no longer resonate with employees who value autonomy, purpose, and collaboration. Instead, teams thrive under managers who act more like coaches: providing support, guidance, and growth opportunities rather than just directives.

In this blog, we explore how a coaching-based management style helps organizations improve performance, retention, and employee satisfaction. We’ll also share key coaching behaviors and skills that any manager can adopt to meet the expectations of today’s workforce.

Why Coaching-Based Management Works

Employees want to feel seen, heard, and supported. A coaching style of management:

• Fosters trust and openness

• Encourages continuous learning

• Builds problem-solving skills and accountability

• Improves engagement and morale

According to Gallup, managers who act as coaches rather than bosses see higher employee retention and performance. In fast-paced, mission-driven environments, this style is not only effective—it’s essential.

Key Differences: Coaching vs. Commanding

Commanding Managers

• Focus on control and compliance

• Issue directives without context

• Prioritize short-term output

• Limit input from team members

Coaching Managers

• Ask questions to encourage reflection

• Provide regular feedback and encouragement

• Focus on development and long-term goals

• Empower team members to take ownership

Core Coaching Behaviors for Managers

Active Listening

• Give team members space to express ideas and concerns

• Avoid interrupting or rushing to solve

• Reflect back what you hear to build understanding

Asking Thoughtful Questions

• Use open-ended questions to encourage critical thinking

• Avoid yes/no prompts in performance conversations

• Help employees explore their own solutions

Providing Constructive Feedback

• Make feedback regular, not just annual

• Balance praise with actionable suggestions

• Focus on behavior and outcomes, not personality

Creating Development Opportunities

• Assign stretch projects that align with team members’ goals

• Offer learning resources and time for growth

• Recognize and reward improvement

How Coaching Builds Better Teams

A coaching-based manager doesn’t just create better individual contributors—they build more cohesive, agile teams. When people feel supported:

• Collaboration increases

• Resilience grows

• Initiative becomes the norm

This approach also reinforces JHMA’s core values of integrity, professional excellence, and a people-first mindset.

The Role of Training in Developing Coaching Skills

Many managers haven’t been trained to coach—but that’s where professional development comes in. Our management training offerings help leaders:

• Shift from directing to guiding

• Practice feedback conversations

• Develop empathy and self-awareness

• Build habits that drive long-term team performance

Coaching is not just a style. It’s a skill that can be learned, practiced, and refined over time.


Conclusion

Today’s workforce wants more than direction—they want partnership. Coaching-based management empowers teams to take ownership, grow in their roles, and stay engaged. By embracing this approach, managers not only improve performance but also build a healthier, more connected work culture.